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CASE STUDY
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CASE STUDY ✺
PURELIGHT POWER
Purelight Power needed a strong, data-driven approach to their advertising. We developed and executed high-performing paid ad campaigns, creating compelling content and optimizing budgets to drive more leads, lower CPL, and expand their market reach.
Brief
We executed a multi-channel advertising strategy that generated over 40,000 qualified solar leads, driving substantial revenue growth. Managing six-figure ad budgets across platforms like Google, Meta, and TikTok, we optimized campaigns for maximum impact.
Collaborating closely with their creative team, we conceptualized, filmed, and launched high-performing video campaigns—delivering a noteworthy ROI and significantly increasing conversion rates.
Results
✱ Lowered cost per lead (CPL) by 48% over 12 months
✱ Increased lead volume significantly, driving more qualified leads
✱ Expanded and opened new markets, growing Purelight’s reach
Project Scope
✱ Paid Advertising
✱ Content Creation
✱ Campaign Strategy and Execution
“Your attention to detail is unmatched. We love working with you.”
★ ★ ★ ★ ★
Purelight Power